I’ve seen many small business marketing efforts that crashed on the rocks—because of some simple-but-avoidable mistake.
When I see this, I think, “If only they had asked me for a second opinion before they launched that advertising campaign. I could have easily saved them from a missed opportunity and wasted money.”
Here’s why. My many years on Madison Avenue and my many more years working with small businesses have equipped me to quickly laser in on the critical factors that determine the success or failure of a marketing effort.
In years past, if you wanted my advice or opinion, you would have had to hire the Madison Avenue agency where I worked. But now you can get my Second Opinion Service for as little as $500.
What can this mean for your business? Let me give you an example.
An experienced business owner prepared an ad to sell his luxury condominiums, and ran the ad in the New York Times Sunday Magazine at a cost of thousands of dollars. The ad generated only 4 or 5 phone calls and no sales. A disaster.
The business owner called me and asked for my Second Opinion Service. I studied the situation, interviewed some prospects, and quickly figured out what was wrong with their approach. Based on what I learned, he hired me to write a new ad. To make a long story short, the first time they ran my ad, they got over 300 phone calls and made many sales. And they continued running the ad with similar results, and sold out all of their luxury condos months ahead of schedule.
Same product. Same size ad. Running in the same magazine. But the results increased almost 100 times over!
Now this business owner is very bright; he knows his business. But he is not the customer. He was so close to his business that he couldn’t see advertising the way customers see it. With my Second Opinion Service, he was able to overcome that liability.How SOS Works
With my SOS, I study everything you’re doing to promote your business—your business cards, Website, e-mails, brochures, ads, mailings, etc. Then, I’ll come back to you with a detailed, written report on your SWOT—your Strengths, Weaknesses, Opportunities and Threats.
I’ll show you how to steer away from the rocks. And I’ll give recommendations for the best marketing moves you can make to begin increasing your results. It’s like getting insurance for your advertising campaign.
As I mentioned, the fee for my S.O.S. can be as low as $500 (depending on the complexity of your business). And should you hire me to execute some of the marketing recommendations I make, the entire SOS fee will be applied to the cost of my marketing services.
If you think you might be interested in getting a Second Opinion, send me an e-mail, or call 1-800-757-3049. I’ll ask you some questions about your business, explain the SOS process, and give you a firm estimate.
Geoffery Moore