“Geoffery Moore helped us develop a more focused message… Now we get the calls instead of our competition!”
—Jeff Chartier, President, Heritage plumbing, heating & cooling
Dear Plumbing/HVAC Contractor:
Is your advertising and marketing working as hard as you are?
Probably not. But it should be…and it could be.
I’m Geoffery Moore, and I’ve talked with a lot of smart, hard-working plumbing/HVAC contractors. Most of them sense that they could be getting a lot more out of their advertising.
And they are right!
In my 25 years of solving all kinds of marketing problems for all kinds of businesses, I’ve learned that any business—small or large—can improve the effectiveness of its advertising. Anyone can get more impact, more phone calls, more repeat business, more referrals. Anyone!
You wouldn’t put up with employees who don’t perform. And you shouldn’t have to put up with marketing that doesn’t perform either!
But the problem is, what do you do about that?
Cutting Through the Marketing Fog
Sure, there’s a lot of marketing help and information available—books,
articles, seminars, consultants, agencies. But it’s tough to know what to believe,
where to start, which way to go. It’s a marketing fog out there, and it’s hard to
find your way in a fog.
As I’ve worked with plumbing/HVAC contractors, I’ve thought a lot about this “marketing fog” problem. And I’ve decided to do something about it.
I’m offering to give you a complete “Madison Avenue” analysis of all your marketing for just $500.
I’ll tell you what’s working and what’s not working in your advertising, and I’ll even give you some
practical recommendations for how to make it work harder.
Will my Marketing Analysis give you instant, overnight success? No. But it will cut through the fog and help you focus more clearly on the best marketing moves you can make right now. It’ll be a smart, strategic, affordable step in the right direction.
How My Marketing Analysis Works
Step One: You send me copies of your yellow page ads and the
yellow page ads of your competitors, plus copies of any other marketing/advertising
materials you have, including direct mail, print ads, radio scripts, leave-behind
materials, newsletter, sales support materials—anything! (See contact info below.)
Step Two: I’ll call and ask you a few questions about your business, so I can get an accurate snap-shot of your situation and marketing challenges. This will give us a chance to get acquainted. (People say I’m easy to talk to.)
Step Three: After a few days, I’ll send you my written analysis of your advertising, detailing strengths and weaknesses, plus recommendations.
Overcoming the “Ready, Fire, Aim!” Syndrome
I decided to offer my marketing analysis because I saw so many contractors suffering from the
“Ready, Fire, Aim!” Syndrome.
I understand this. You’re always busy, always pressed for time. And when business slows up, it’s tempting to grab the first advertising idea that comes along and “fire!” It seems there’s never time to take aim, never time to ask, “How can we be sure that this advertising idea will work? Or is there a better way to go?”
No wonder so many contractors feel like the man who said, “I know that half my advertising budget is wasted, but I just don’t know which half.”
With my Marketing Analysis, I’ll help you step back, analyze the situation, and take careful aim…before you spend another marketing dollar.
I’ll help you get your marketing more sharply focused, increasing your ability to hit the bull’s-eye in customers’ minds and get more bang out of every advertising buck.
How will I do that? To find out what I’ll tell you when I analyze your marketing… and how this will help you get greater impact and results…click NEXT.
Or to sign up for my Marketing Analysis now, send me an …or call me at 603-353-4700.