Marketing Engine and Jumpstart Your Business
Some businesses are like a guy sitting in a fully-equipped, high-powered sports car, but not going anywhere…because he doesn’t have a key. So there’s no spark, no ignition…and no movement.
When you’re starting a new business—or trying to jumpstart on old one—you need a key marketing idea that will ignite a spark in customers’ minds and fire up your sales and marketing engine.
Finding those key ideas is one of my specialties. I’ve uncovered the idea that turned on the marketing engine for dozens of businesses—from big companies like Manufacturers Hanover Trust and Subaru to countless small businesses.
Simple Changes Can Make a Big Difference
I love it when I can help a sputtering small business roar into life. And sometimes it only takes a simple change in marketing or advertising to produce a big change in results.
Here’s an example. For one of my clients, we simply changed the headline on his ad—and the results more than doubled!
The key idea you need might be something as simple as getting your message more sharply focused, finding a better “selling hook” or a more compelling way to express your basic offer. Or, it might mean finding a better medium for your advertising, perhaps advertising in places where your competition isn’t.
Or, maybe you need to focus more attention on your best prospects
and customers—the 20% of your target audience that may represent
80% of your potential growth—instead of trying to advertise
to the entire audience.
For one of my clients, a commercial construction company, we decided
to stop advertising in magazines and instead focus on their 100
best prospects. We actually wrote a book on how to choose a building
contractor just so we could invite all 100 prospects to be interviewed
for the book. Talk about getting their attention! In this case,
one sale more than paid for the entire marketing effort.
The Four Es to Finding Your Key Idea
So how can I help you find the key marketing idea that will jumpstart
your marketing engine and your sales? Here are the Four Es I use
to do that:
- EDUCATION. I interview you in-depth, study your business,
interview some prospects and customers, and look at what your
competition is doing.
- EXPERIENCE. As I study your situation, I draw on
more than 25 years of experience, from Madison Avenue to Main
Street, creating results-driven marketing successes
for a wide range of companies large and small.
- EUREKA! Out of all of this information, I crystallize
the key idea: I laser in on the best marketing move
you can make right now, considering your goals, your situation,
your budget.
- EXECUTION. The devil is in the details, and I’ll make sure that your key idea gets executed in the most effective, impactful way.
If you want help uncovering the key idea that will jumpstart your marketing, just send me an e-mail with your contact information, and I’ll get back to you. The first consultation is free—no pressure and no obligation.
Geoffery Moore