The Most Important—and Most Often
Missing—Piece of the Marketing Puzzle
Let me tell you what really bugs me: advertising and marketing
programs that just don’t work…or don’t work
very well.
I see it all the time as I travel the country working with small business owners and making presentations to them.
They ask, “Why do I get the feeling that half my advertising dollars are wasted?” “Why can’t I get more bang for my marketing bucks?” “How can I figure out the best place to invest my limited marketing/advertising dollars to get the greatest return?”
Why is it so hard to make marketing work? In my experience, the most common problem—the piece of the puzzle most often missing—is a failure to think like a customer! When this is missing, companies fail to see the whole picture of what it takes to increase their marketing effectiveness.
That’s why I’ve developed my Think Like a Customer
to Market Like a Genius presentation, to help small businesses,
professionals, and entrepreneurs to understand how to make their
marketing work harder.
Think Like a Customer is a simple idea, but it’s
powerful…and it’s frequently overlooked. It may must
be the most important communication principle your company could
embrace.
I’ve given my presentations and workshops to thousands of business leaders from Los Angeles to Montreal, from Boston to Silicon valley, and it never fails to trigger an enthusiastic response.
People tell me they love it because it is both practical and entertaining, down-to-earth and yet inspiring. They say they come away with some big ideas as well as everyday applications.
In my presentation, I illustrate the Think Like a Customer
approach with real success stories I’ve had with companies
like Manufacturers Hanover Trust, Dale Carnegie Institute, AT&T,
Kodak, the Marine Corps, as well as smaller businesses.
I talk about ways any business can apply “thinking like
a customer” to…
- Find and attract more new customers
- Get more business from existing customers and keep them
longer
- Get customers to refer you more often and with greater
enthusiasm
- Maximize your reputation, becoming HUGE in the minds
of your audience
- Avoid getting burned by common advertising blunders
- Turn your marketing “near misses” into “direct
hits” and “home runs”
- Build a brand on a budget that makes a small business grow bigger
Because my Think Like a Customer presentation focuses on the universal need to communicate more effectively, almost anyone will find it interesting, helpful, and enjoyable. But people who have an interest in selling or promoting a product, a service, or a profession will especially benefit.
If you think your business might be interested in one of my presentations, send me an e-mail or call 1-800-757-3049. If there’s a genuine chance of doing marketing work for your company, I may forego the fee for my presentation.