Okay, so I sharpened my marketing teeth on Madison Avenue, helping big boys like AT&T, Chase Bank, Volvo and many others take a big bite out of their competition.
And sure, I’ve spent a couple of decades helping a wide variety of small businesses to grow bigger faster—even on small budgets. (I love the challenge of helping small businesses get a “big bang” from limited bucks.)
But the question is, what can I do for you?
- Not getting the results you want from your marketing or advertising? Check out my SOS: Second Opinion Service. I’ll evaluate the marketing you’re doing, your strengths and weaknesses. Then I’ll give you a detailed, written recommendation on tried-and-true ways you can start getting much better results.
When I did a Second Opinion for the Villas at the Norwich Inn & Spa (luxury condominiums), I found out why their ads were only pulling 3-5 phone calls. Then I created a new ad that pulled 200-300 phone calls each time they ran it, selling out all condos months ahead of schedule.
- Just starting a business? Check out: Jumpstart
a Start-up. I’ll work within your budget to develop
a simple, affordable, but powerful jumpstart marketing plan
to get you up and running fast!
- Getting okay results but you’d like to do a lot better? Take a look at my Rewrite/Revise Service. Sometimes, just a rewrite of your ads, mailings, Web site, brochures, sales letters, etc.—can make a big difference.
I rewrote all of Encircle Insurance’s mailings and broadcast faxes, and their business went up 58% the first year!
- Want some outside-the-box ways to attract new prospects and build stronger relationships with customers? Look at Catch More Customers.
I can create a relationship-building program for you like the one I developed for MHT that resulted in almost 200 face-to-face meetings with CEOs and CFOs—and led to many lucrative new clients for MHT.
- Want to build a strong brand that builds your business? Check out Find Your Big Idea. I’ll uncover and crystallize your Big Idea and show you how to use it to build a powerful brand—even on a limited budget.
A new branding campaign I created for the Dale Carnegie Institute
got 10 times the result of their previous campaign and reversed
the decline in sales.
The Most Important (and Most Neglected)
Secret for Increasing Your Marketing Results
So what will it take to increase your results by 25%, 50%, 100%, or even more?
I won’t kid you, it takes more than just a clever idea or gimmick. As the legendary David Ogilvy used to say (when I was working at his agency), “It ain’t creative unless it sells!”
And hype won’t help. People see through that.
Here’s what it will take: The BEST FIT between YOUR MESSAGE and THE CUSTOMER’S MIND.
How do you achieve this BEST FIT? The secret sounds simple, but it’s powerful: it’s a marketing approach based on Thinking Like a Customer.
My Think Like a Customer™ process, which I’ve developed over 25 years of creating marketing successes with all kinds of businesses, works like this:
1. I Find the Sweet Spot in Customers’ Minds. I study your market, do in-depth interviews with prospects and customers. I’m very good at putting myself in customers’ shoes and finding out what captivates them, motivates them, convinces them, what their tripping points and tipping points are.
2. I Find the Sweet Spot in Your Message. You may be so close to your own business that you don’t know your own strengths. This is where my strength comes in: I’ll study your business, bring a fresh, objective perspective, and laser in on the greatest strengths of your story from the customer’s point of view.
3. Then I Tailor Your Message to hit the Sweet Spot in Customers’ Minds. Whether you need sales letters, print ads, or whatever, I’ll tell your story in a way that builds on your greatest strengths and speaks powerfully to the greatest motivating factors in customers’ minds. Then I’ll craft and polish your message to make sure it’s Clear, Captivating, Credible, Convincing, and Compelling.
I’ve given presentations on my Think Like a Customer process to small business leaders from Los Angeles to Montreal, from Boston to Silicon Valley. (See Speeches & Workshops.) And I’m writing a book about it entitled Think Like a Customer To Market Like a Genius.
But don’t let all that “big time” stuff fool
you: As I said, I really enjoy working with small businesses.
I’m fascinated by the challenge of coming up with outside-the-box
ideas that can help a small business grow. No marketing challenge
is too small or too large to get my attention.
Everyone says I’m easy to talk to—so give me a call!
I’ll ask you about your business and give you a free, no-pressure,
no-obligation “Madison Avenue” marketing consultation.
It might just be the most productive fifteen or twenty minutes
you spend today.
To your success,
Geoffery Moore
CONTACT
Geoffery Moore Marketing & Communications
Phone: 1-800-757-3049
1-603-353-4700
Fax: 1-603-353-4117
E-mail:
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